This year I've got zero happy birthday spam message from phone, post, email, and from random people on the Internet I don't even remember the name. In these days, that's a WOW, yes.
On the other hand, full of love and simple celebration with local ones. And a few emails and phone calls from close friends who are physically distant.
I'm happier than ever with my last years' choices of caring about my privacy, not spending time with fake relationships and then being an unimportant one for the $SYSTEM. That's mean real life.